Sharing Members: Optimizing the National & Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Let’s look at how we can tap the opportunity this presents through a process designed to examine the member experience from their viewpoint.

We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.

• Where does your National and chapter experiences begin and end?
• Where do they meet in the middle?
• And who is best positioned to own and optimize a specific experience?