Growing Chapters that Attract Members

About the Webinar

In this webinar, the presenter discusses how organizations can achieve chapter growth by focusing on vibrant community experiences rather than traditional recruitment campaigns. The presentation outlines a ‘modern growth equation’ centered on four key lenses: connection, value, participation, and visibility.

The speaker shares real-world examples, such as a 90-day onboarding journey, mentorship programs, and value grant initiatives, to illustrate how creating meaningful interpersonal connections and professional value leads to organic growth. Additionally, the session explores shifting metrics from simple event counts to engagement-based indicators like participation rates and member retention.

The presenter concludes by encouraging leaders to coach their volunteers through meaningful conversations and storytelling rather than just auditing reports.