Launching Your Association’s Chapter Ambassador Program: Ramp Up Member Engagement

If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand. But there’s a way to ensure that your association spokespersons are conveying your brand — launch a Chapter Ambassador Program.

Branded with your association’s name, a Chapter Ambassador Program benefits both your association, chapters, and members. On the association side, the program creates greater awareness of your organization, ensures a consistent brand, and helps identify new leaders. For members, serving as an Ambassador enhances their leadership and career skills, thereby making participation a member benefit.

Join Sheri Singer, president, Singer Communications, to discuss the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.

View the session recording and downloading the slide deck. We know you’ll find them super valuable to share with your colleagues.

Download the Attendee Chat – Get a glimpse into the lively conversation and takeaways shared during the webinar.
Review the Webinar Transcript – Dive into the nitty-gritty details at your own pace with the full transcript.

Webinar Resources – We’ve curated a treasure trove of resources to keep you in the loop: