Membership, events, committees, components, marketing, and communications—they all revolve around the database. In associations, this all-encompassing database is association management software (AMS).
Your AMS selection decision has an enormous impact on your association’s future. An AMS can either empower or hinder your team’s efforts to achieve your organization’s goals and take advantage of new opportunities.
You have many database options, but AMS software is the best and only choice for associations.
Membership management software (MMS) is built for general membership groups—unions, civic groups, church groups, and hobbyist groups. Membership software cannot handle the extensive requirements of association management.
Customer relationship management (CRM) software is designed to help corporate sales and marketing teams manage customer relationships, sales, and marketing. Like an MMS, a CRM wasn’t developed to handle complicated membership models and finances, never mind other unique association functionality.
But an AMS? It’s designed specifically for the needs of associations by companies (like ours) who exclusively serve the association community.
An AMS can handle the complex membership structures used by professional societies and trade associations, as well as financials, e-commerce, member engagement tracking, committee and chapter management, event registration and management, data analytics, and reporting.
Now you know why association management software is the best choice for empowering your staff. What should your association look for in a new AMS?
When gathering requirements and researching AMS options, look beyond AMS features. Consider these big picture factors.
You can never predict what lies ahead for your association—the pandemic made that clear. As your association adapts to new member and market needs, your AMS must be able to adapt too. It must be flexible enough to accommodate any changing conditions that require new member information like configurations, fields, and data sets.
Staff and members have developed digital expectations based on their user experience on other apps and websites. Your AMS has to meet those expectations.
Every employee and member should find your AMS and member website easy and enjoyable to use. They shouldn’t have to bug IT or anyone else for help.
Integration is no longer a nice-to-have; it’s a requirement. Your software can’t operate in silos. The AMS must have the ability to easily integrate with other software so you have access to data that gives you a full picture of the member and customer experience.
Some types of software that can integrate with our association management system:
Besides staff, data is your association’s most valuable asset. You rely on data to understand your target audiences and to deliver a meaningful, valuable experience to them. Insight from data helps you strengthen relationships with members, customers, and prospects.
Automation makes what was once impossible possible, even for a one-person operation. It expands your capabilities with workflows and processes you never had time for to streamline things like email marketing, event management, and content based on membership type.
Staff, members, and customers work all over the place: offices, work sites, cafes, and homes. They’re checking emails and chats from everywhere in between. Your AMS and member portal must be designed for the mobile user.
You deserve nothing less than a trusting relationship with an AMS partner who strives to always do the right thing. They should provide adequate AMS training, onboarding, and support as well as ongoing strategic guidance so you can take full advantage of your AMS’ capabilities.
Seek an AMS partner who brings a deep bench of association experience, even better if they exclusively serve the association community. Many of us worked in associations, but now we’re association professionals who work at an AMS company.
After looking at big picture factors, make sure you cover the basics by selecting an AMS that can manage these functions.
Membership Management: complex membership structures with varying membership types, levels, and dues for individuals and organizations, and an online portal for members.
Committee & Chapter Management: committees, chapters, and SIGs, including positions, terms, documents, and nominations.
Accounting & Finance: invoicing, cash receipts, and other financial transactions, including membership deferrals, credits, and inventory management.
Events & Exhibit Management: registration, badge generation, tracks and sessions, speakers, rooms, floor plans, and booth sales.
Reports, Dashboards, & BI: membership analytics with reporting and data visualization tools, dashboards, and Microsoft Power BI.
Integrated Payment Processing: full-service Payments Solution with daily credit card reconciliation, recurring payments, and instant reports.
The following information was sourced from AMS Fest (sponsored by Association Trends) 2025 Shopping Book.
Power your association with re:Members AMS—powerful, intuitive, and fully configurable. Take control with AI-driven features, seamless membership management, and the strength of the Microsoft Power Platform.
Streamline operations, make smarter decisions, and elevate the member experience with re:Members AMS, because it’s all about your members.
re:Members AMS Platform combines Salesforce’s industry-leading scalability and security with membership management functionality and a robust members’ portal tailored to meet each organization’s unique (and custom) membership and business requirements.
Cannolai is a cloud-based association management system built on HubSpot’s CRM, offering an integrated solution for managing memberships, marketing, events, and automation. Designed for associations seeking a streamlined, data-driven approach to member engagement, Cannolai leverages HubSpot’s powerful marketing automation capabilities to facilitate personalized communication and seamless workflow automation.
Leveraging the latest advancements in cloud computing, Fonteva helps organizations streamline operations and enhance member engagement, ensuring they can adapt to changing needs and continue to grow.
iMIS empowers associations, unions, and non-profits to focus on their missions and members by serving as a comprehensive EMS. It creates direct connections between organizations and their members, integrating data with web presence to streamline processes, automate tasks, and foster business growth.
MemberClicks offers a robust membership management solution tailored for small to mid-sized organizations, including professional associations, trade associations, and chambers of commerce. Designed to address the unique challenges these organizations face, MemberClicks provides a suite of tools that simplify and enhance membership management, ensuring that every feature is both relevant and effective.
MemberSuite is a robust, enterprise-level AMS designed to provide associations with a fully customizable and scalable membership management solution. Built to adapt to the evolving needs of growing organizations, MemberSuite delivers a comprehensive suite of tools that streamline operations, enhance engagement, and improve overall efficiency.
NetForum by Community Brands is a highly configurable association management system designed to meet the diverse needs of modern associations. With integrated credentialing and fundraising capabilities, NetForum enables associations to manage and engage their members efficiently. This powerful platform streamlines administrative tasks, allowing staff to focus on strategic initiatives that drive member value and organizational growth.
Nimble AMS by Community Brands is an enterprise-class AMS built on the robust Salesforce App Cloud. Tailored for trade and professional associations, Nimble AMS integrates essential features for managing association activities with the powerful capabilities of Salesforce.
Novi AMS is a comprehensive cloud-based association management system known for its seamless integration with QuickBooks, making it ideal for streamlining accounting and membership management.
Protech is a premier association platform built on the Microsoft ecosystem. By integrating the renowned CRM platform with features tailored for member management, Protech AMS offers a comprehensive suite of solutions leveraging Microsoft’s full capabilities.
Designed for simplicity and responsiveness, Rhythm Software delivers an intuitive and user-friendly interface that enhances customer satisfaction. Despite its focus on simplicity, the platform does not compromise on functionality, providing essential features that are easily accessible and effective.
YourMembership by Community Brands offers a robust, integrated member engagement platform designed to meet the diverse needs of associations, nonprofits, chambers, and other member-based organizations. By leveraging web, social, and mobile technologies, YourMembership provides a seamless, end-to-end solution that helps organizations reduce costs, increase revenue, and save time. The platform streamlines operations and enhances member interactions, ensuring efficient management and growth.
Get a better sense of your future relationship with an AMS provider by asking these questions.
Selecting the best association management software for your association is a complex decision. With so many options, narrow it down by finding one that serves your staff size and fits your budget.
Focus first on your business objectives and then on your requirements to identify which AMS can help you meet them. Choose an AMS partner who will be there for you every step of the way, from sales to implementation, to customer support, and into the future.
re:Members can help. Trade associations, professional societies, and non-profits of all sizes have transformed their businesses and exceeded member expectations with re:Members membership management software. Request a personalized or group demo today.
Transform Your Association with our AMS Solutions
Our association management solutions, re:Members AMS and re:Members Platform, empower your association to focus on what matters most – your constituents. See which AMS software fits best with your association.