A Complete Guide to Building Your AMS Implementation Dream Team

Technology is a powerful foundation for any AMS implementation—but it’s the people who turn that foundation into real results. The most successful projects happen when your team’s institutional knowledge and your vendor’s technical expertise come together as a true partnership, working in sync toward the same goals.

In our first post in this series, Kristina Jakstas, re:Members’ VP of Professional Services, guided us through the period between contract signing and project kick-off. Now, let’s talk about something equally important: building your team and understanding how re:Members’ team works alongside you every step of the way.

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Meet Kristina Jakstas, Vice President of Professional Services at re:Members and your personal guide through the AMS implementation . With experience in tech startups, nonprofits, and associations, Kristina understands implementation from multiple perspectives. She’s here to show you how preparation and partnership transform implementation from a source of dread into an opportunity for growth. 

Essential Roles on Your AMS Implementation Team: Who You Need

An AMS implementation team is a cross-functional group that brings together your association’s subject matter experts and your vendor’s technical specialists to make your software launch successful.

Get the right people involved from the start. When colleagues help figure out what the system needs to do, they’re more likely to become AMS champions.

Don’t worry if you can’t assign each role to a separate team member. “These aren’t all necessarily different people,” says Kristina. “Roles might overlap, depending on the size and shape of your association. As long as someone covers all these functions.”

Business professionals networking at Remember's re:Members event.

Quick Overview: The 5 Core Roles on Your AMS Implementation Team

  1. AMS project manager coordinates your internal team and deliverables
  2. Executive sponsor provides strategic oversight and removes roadblocks
  3. Key decision makers handle business decisions for their departments
  4. Power users work in the system daily and become your champions
  5. Technical administrator manages data and integrations

AMS Project Manager: Your Implementation Lead

Your team’s project manager is our main point of contact and the person who keeps your implementation moving forward. They coordinate and schedule team members for meetings, business process reviews, configuration sessions, training, and testing.

They manage the project scope, budget, and timeline, and your association’s deliverables. They make sure team members have the resources and answers they need. Your project manager works hand-in-hand with re:Members’ project manager, who leads the overall implementation process.

To support your team, the re:Members project manager:

  • Develops and maintains the project plan
  • Facilitates all planning meetings throughout the project
  • Confirms your team stays on track with scope, budget, and timeline
  • Provides guidance on long-term rollout planning

“It’s a partnership between our two project managers and teams,” Kristina says. “We’re walking side by side with you throughout this project.”

Executive Sponsor: Why Your AMS Implementation Needs Leadership Support

Executive support is vital for an AMS project. The executive sponsor shows staff that this is an association-wide project, not a membership or IT project. The sponsor oversees the strategic vision for implementing the AMS and owns making it work. They also sign off on key decisions throughout the project.

“They’re not in the day-to-day weeds. Instead, they bring an objective perspective and help keep the team aligned on the bigger picture.”

The executive sponsor attends monthly steering committee meetings with re:Members. They also join executive review meetings at key milestones to discuss decisions, risks, and progress. When your team needs additional support, guidance, or resources, they’re your point of escalation.

Key Decision Makers: Colleagues Who Drive AMS Success

These are the people who can make business decisions for their departments—the membership director, events director, CFO, and other department heads.

Their participation in discovery workshops—where you map current processes and future needs—is non-negotiable. Kristina explains: “If the right person isn’t in the room during discovery, information will emerge months after you need it, then you have to backtrack to resolve it.”

AMS Power Users: Your Future System Champions

Power users are staff members who will use the AMS heavily every day. They must understand the nitty-gritty because they’ll be living in the system.

They’re involved in implementation for their designated areas, bringing their in-the-trenches expertise. They participate in training, discovery workshops, configuration sessions, and testing. Often, these folks become your internal champions post-implementation—the ones staff turn to when they have questions.

Technical Administrator: Handling Data and Integrations During AMS Implementation

This person manages your database, data extracts, and data population. They coordinate with third-party vendors for Single Sign-On and other integrations, working closely with re:Members’ Technical Services team.

Green Flags: Signs Your AMS Implementation Team Is Set Up for Success

How do you know your team is set up for success? Look for these positive signs.

Subject Matter Experts Participate in Discovery Workshops

“Don’t omit people because you think they’re too busy,” Kristina emphasizes. “Subject matter experts really need to be part of the discovery process.” The cost of missing the right voices at the beginning is one you don’t want to pay later.

Clear Agreement on the AMS Implementation Timeline and Scope

“Be honest about how long the project will take. Don’t hold anything back.” Nail down what’s in scope and what’s not. Document these decisions so there’s no confusion later.

Red Flags: Common AMS Implementation Team Mistakes to Avoid

On the flip side, watch for these alarm bells.

Single Decision-Maker Without Stakeholder Input

“Engage all the appropriate stakeholders. When one person makes all the decisions, you miss critical perspectives,” Kristina warns.

Team Members Remaining Silent or Disengaged

If people don’t speak up during meetings, ask them directly what they think and create space for them to share concerns. Their silence might be hiding fears or concerns you need to address.

How to Handle Time Constraints During AMS Implementation

Inevitably, someone will say, “I don’t have time for this.” Adding an AMS project to already full plates can feel overwhelming. Try one of these approaches.

Addressing Pushback from Department Heads

When someone says they don’t have time, get to the root of the problem: “This week or in general?”

Sometimes you just need flexibility. “This is a team effort. Do we need to adjust? Can we work around your calendar?”

Other times, you need to reconnect the project to the bigger picture. “Help them see the larger impact of improving a process, doing testing, or implementing the AMS,” Kristina advises. “Put it in perspective. Remind them of the shared goals and outcomes of the project.”

Managing the Mental Load of AMS Implementation

When association staff are already stretched thin, going on autopilot is natural. But that’s exactly when processes and decisions don’t get the thoughtfulness they deserve.

“We want to help take the mental load off you so you can think clearly about your business, processes, and needs,” says Kristina.

That said, we need balance. Sometimes team members phone it in because they’re wearing too many hats. “We want you to instead be thoughtful and think critically. We need you to be the association expert and partner who can focus and make the right decisions.”

What to Expect: AMS Implementation Team Responsibilities and Timeline

What does being on the implementation team actually look like?

Responsibilities During the AMS Project

“In weekly status meetings, we walk you through deliverables so you know what’s expected. For example, we do most of the configuration, but testing is a shared responsibility,” Kristina explains. Expect decision-making at key milestones throughout the project, such as finalizing workflows, approving configurations, and signing off on testing.

The Time Commitment Reality

Knowing how much time to block out reduces stress and uncertainty.

“We give you ranges for the amount of time you’ll need to spend on the project each week,” Kristina says. We base these estimates on our experience with similar organizations. For example, an association with a complex membership structure might be concerned about the time they’ll need for testing. “Because we configured something similar for two other clients, we find out how much time they spent on testing and share that with the client.”

Career Benefits of Participating in an AMS Implementation Project

Being part of an AMS implementation team can be a career accelerator.

Kristina’s own career path illustrates this point.

She started in tech startups and nonprofit fundraising before moving into associations. Her experience working with databases and implementing software as a membership manager opened doors for her.

“I could point to that on my resume,” she says. “I learned how to tie my work to outcomes and metrics, and proved I could make things happen.”

Implementation experience is a resume builder. You learn to manage complex projects, become your organization’s internal technology expert, and develop skills that transfer across industries.

Based data warehousing enhances association strategy through data-driven decisions.

The re:Members Safety Net: Vendor Support Throughout Your AMS Implementation

Remember the “we’ve got you” philosophy we talked about in the first post? Now for what it looks like in practice.

“Naturally, associations don’t know what to do or where to begin, but you’re supported by our safety net. We’ll do the configurations and guide you through the process so you can take that mental load off.”

The surprising aspect of Kristina’s role is how much she thinks about risk, but not the way you might expect.

“We talk and think about risks all the time. It’s important to get fears and concerns out on the table and address them,” says Kristina. “My job is to see around corners, anticipate risks, and think six steps ahead. I don’t see this as negative. We’re proactively getting ahead of things.”

Your association team doesn’t need to know everything or do everything just right. That’s what our partnership is for—we’ve got you.

 

In our next post, we’ll talk with a re:Members project manager about planning your association’s implementation success. You’ll get an inside look at how they think about your project and what makes the difference between a smooth implementation and a rocky one.

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