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How re:Members’ AMS Re-Engages Disengaged Members

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Understanding Member Disengagement

When members stop communicating—essentially “ghosting” associations—disengagement is often the cause.

Common factors leading to low engagement:

  • Generic content and communications not personalized to interests
  • Lacking consistent strategies for different membership lifecycle stages
  • Insufficient data on member values preventing targeted resource connections
  • Failure utilizing modern technology for easy interactions

re:Members’ AMS software solves these problems, leveraging data to re-engage members and build strong interactions.

Major Consequences of Disengagement

1

Decreased Renewals and Participation

Adding members means little when hemorrhaging existing ones. New acquisition drives growth, but retention ensures sustainability.

The median membership renewal rate is 85%. Below-benchmark associations must act fast.

Creating engaging, sustainable participation pathways happens when adding value and connecting right members to right opportunities at right times.

2

Lower Event Attendance

Annual events connect and engage current members while attracting new ones. Low attendance or energy reduces impact exponentially.

Boosting attendance requires:

  • Early, frequent event communication
  • Clear value propositions
  • Early-bird bonuses and discounts
  • Regular automated reminders
  • Continuous excitement building
  • Post-event follow-up

re:Members makes planning and automating event systems easier than ever.

3

Reduced Community Involvement

People disengage when content doesn’t apply to them. Understanding individual needs and preferences reverses disengagement through targeted lifecycle communications. Initial steps:

  • Gathering relevant member data
  • Sharing and analyzing data
  • Making actionable plans based on clear data

Key Engagement Features

 

Data-Driven Insights

Membership data is the most powerful resource available. Without easy access and parsing, opportunities get missed.

re:Members gathers and analyzes data revealing trends for strategic decisions based on actual behaviors and preferences.

Example: Tracking email opens and link clicks reveals current interests, enabling focused resource creation.

re:Members’ centralized management collects data in one place, providing interactive reports, charts, and graphs making data accessible.

 

Enhanced Member Portal

Smooth portal access from any device is essential. Important functions include:

  1. Event registrations: Easy online registration ensures higher participation
  2. Information updates: Simple access to schedules, databases, courses, certifications, products, discussions
  3. Product purchases: Clear pathways for browsing, purchasing, and accessing offerings

More features increase value over time. But without centralized, easy platforms keeping everything organized, members struggle and engagement drops.

re:Members streamlines and centralizes experiences, offering wide service arrays while maintaining one-stop-shop feel.

The unified shopping cart lowers purchase barriers, centralizing all payment processing.

Integrating with Existing Processes

re:Members helps do what associations already do—better and with less manual effort.

Integration includes:

  • Aligning features with organizational goals for faster benchmark achievement
  • Ensuring staff training through personalized, in-person sessions

Leveraging features designed for association growth keeps members engaged, maximizing satisfaction and retention.

 

Conclusion

Low renewals, poor attendance, and minimal participation signal potential jeopardy.

Schedule a demo to explore how re:Members turns disengaged members into fully engaged ones.

Transform Your Association with our AMS Solutions

Our association management solutions, re:Members AMS and re:Members Platform, empower your association to focus on what matters most – your constituents. See which AMS software fits best with your association.

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