In many associations, the chapter/National relationship had degenerated into an “us vs. them” pattern. Let’s focus on how you can shift the chapter mindset.Read More
We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.Read More
The American Institute of Graphic Arts (AIGA) found the technology solution, Slack, to improve chapter communication. This new tool enhanced both HQ-to-chapter and leader-to-leader communication plus it became a membership benefit and marketing tool for chapters.Read More
Take a ‘trickle up’ approach to chapter engagement programs: identify a program that has been successful at a local level and then expand it nationally.Read More
