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Webinar

Sharing Members: Optimizing the National & Chapters Intersection

We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions.
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Chapter Technology Tools You Can’t Live Without

Learn how other CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders.
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How to Improve Chapter Leader Communications

The American Institute of Graphic Arts (AIGA) found the technology solution, Slack, to improve chapter communication. This new tool enhanced both HQ-to-chapter and leader-to-leader communication plus it became a membership benefit and marketing tool for chapters.
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Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Take a ‘trickle up’ approach to chapter engagement programs: identify a program that has been successful at a local level and then expand it nationally.
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Tips on Building a Speakers Bureau for Chapters

How other associations have built their speakers bureaus, how they helped driven adoption, and discuss resources available to chapters.
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How to Create a Collaborative Chapter Marketing Movement

We provide examples of what other associations have done to drive membership engagement, particularly with younger generations.
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How the Global Business Travel Association Measures Chapter ROI

See how GBTA can find worth at the chapter level by measuring ROI and how your organization can create a chapter ROI project.
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How to Train, Support & Inspire at Your Chapter Leader Conference

Have an upcoming chapter leader conference? Learn how to remove participation obstacles, design an experience, and take advantage of subject matter experts.
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National and Component Collaboration for Membership Growth

Read how the Hearth, Patio & Barbecue Association (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. We’ll cover challenges that arose, how responsibilities were distributed and how the campaign was implemented.
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The Chapter Playbook: Part 2 – Marketing, Membership & Events

How can National set chapters up for website success? How can you improve the new member onboarding process? How is National helping chapters manage better data? In this presentation, we cover the marketing, membership and event information you should consider when creating your chapter playbook.
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