Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024

As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort.

But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters?

This fun session outlines simple changes that will help chapters attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including:

• How to quickly create a compelling case to invest money with your association
• Which stats and stories provide the most effective social proof of your value
• What information buyers need at various stages of their buying journey

Download the Attendee Chat –  Get a glimpse into the lively conversation and takeaways shared during the webinar.

Review the Webinar Transcript – Dive into the nitty-gritty details at your own pace with the full transcript.

Webinar Resources – We’ve curated a treasure trove of resources to keep you in the loop:

• Feedback Tracker
• ​​​​​Chapter Performance & Mariner Slide Deck
• Non-Dues Revenue Readiness Assessment
• Transforming Volunteer Leadership: How RIMS Empower Chapters
• SWE Strengthens Its Support of Global & Domestic Components With Us
• Three Clients Explain Why They Love the Chapter Performance Solution