National and Component Collaboration for Membership Growth

Join us as we walk through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio & Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level.

We’ll cover challenges that arose through the process, how responsibilities were distributed and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. View Slides >>

How one trade association developed a multi-channel recruitment campaign with limited resources and collaboration from National and components. Goal = Increase membership at both National and components in a tough-to-reach member category.

IMPLEMENTATION STEPS

• Enlist help of membership committee
• Review internal resources
• Complete research
• Develop strategy and implementation plan
• Define roles and responsibilities
• Develop direct mail lists and materials
• Develop targeted brochures
• Organize communications around ‘National Call Day’
• Recruit volunteers, make calls, distribute materials and send results for tracking

KEY TAKEAWAYS

1. Measure: Ensure you’re set up to properly track and monitor performance of the initiative.
2. Support: Make sure you are providing what components need to get the job done right.
3. Segment: Customize your outreach to maximize impact.