Components are Drivers of Recruitment, Retention & Engagement

Understanding your chapter roles in relation to the Parent is important when communicating and reporting. Find the solution to effective communication strategies.

Former CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more. View Slides >>

Why are you here? Components can be challenging! Components are important, don’t know where to start. Measuring direct impact of components.

WHAT MAKES A GOOD COMPONENT?

The framework: Structure + Strength + Sustainability = Strong Component

• Member experience
• Sustainability of the model
• Shared revenue model
• Willingness to build brand awareness
• Deliver and invest in products and services

ACQUIRING NEW CHAPTERS

• Resources: weak chapters require a lot of work
• Eliminate: It’s ok to dissolve a chapter
• Effort: Process = huge effort (challenges and obstacles)

STRENGTHENING CHAPTERS

• Retention: chapters = retention
• Leverage: Components = opportunity to leverage, not a structure to manage
• Leadership: Leadership development and technical assistance is critical
• Board: Changes communicated by the board, not staff

VALUE PROPOSITION & ENGAGEMENT

• Simplify: Local component responsibilities simplified
• Expertise: Chapter access to expertise = increased value to members
• Input: Chapters want acknowledgement and want to provide input