3 Reasons Why Your Association Needs a Membership Directory

Nothing beats the value of connection. Especially in this era, when many people are now working from home, enabling real connections has become more important than ever.

Within your association, it’s good to remember this. Members are likely not just here to learn (they can do that any time through Google) but to feel like part of something.

Connections remind your individual members that through your association, they are part of something bigger than themselves. More than just a list of contacts, a membership directory can help facilitate communication and connection between individual members.

The good news is that our powerful AMS software can take all the stress out of publishing an online member directory for your association.

What Is a Membership Directory?

An association’s online member directory is a searchable database that allows both the organization’s leadership and members to connect with one another directly.

Depending on how exactly you want this directory to work, you may choose to make it public or private, and you can determine what’s included in a member profile and how members can set their privacy settings.

Building a membership directory is a simple step toward helping foster engagement but an important one.

In the long run, this may matter more than you might think.

Because engaged members renew their memberships.

“Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes…47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement.” – Trade Show News Network

3 Benefits of a Membership Directory

A membership directory has multiple benefits.

Prepare and Publish a Membership Directory with our AMS Software

Across the board, re:Members AMS can help you simplify your membership management. That includes creating and publishing a membership directory as a service to your members.

With our premium association management software (AMS), you can:

• Analyze: Quickly access and organize your current member data, including information such as names, contact information, email address, and location of each user.
• Act: Effortlessly craft an intuitive and searchable membership directory that can be a key component of your membership benefits.
• Automate: Leverage automation tools to give members access to the database, remind them to use it, and manage the resulting data.