Nearly 70% of association staff are worried about the number of members who join but never use their benefits. Members don’t ghost because they’re lazy. They ghost because the welcome didn’t click. Fresh data from the 2025 New Member Engagement Study shows how small shifts in onboarding can spark lasting engagement (and keep those renewals rolling in).

Together, we’ll dig into the data, uncover what’s working for associations just like yours. You hear about best practices and common mistakes, and you see how your peers are adapting the research insights.

It’s research you can feel, see, and use. Let’s turn “welcome aboard” into “I’m so glad I joined!”

About Amanda Lea Kaiser
Amanda Lea Kaiser is a keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.