Competitor Comparison

re:Members vs GlueUp

A modern, flexible AMS built around deep integrations, clean data, and a dedicated success team — so your platform grows with you instead of boxing you in.

Configurable AMS

VS.

GlueUp

All-in-One AMS
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Associations served across every stage of growth
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Client retention rate across our portfolio
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Years as a cloud-native AMS on Microsoft Azure
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Team members dedicated to your success
Why Associations Are Switching

Growing associations need a platform that grows with them

As your membership, programs, and data get more sophisticated, your AMS needs to keep up — connecting cleanly to the tools you already use, keeping your data trustworthy, giving you control over how members pay, and providing a success team that knows your account. If GlueUp isn’t delivering those things for you, re:Members is built around them.

Comparison chart of platform features for re:Members vs GlueUp.

Head-to-Head Comparison

How the two platforms stack up across the areas GlueUp customers tell us matter most.

re:Members AMS

Flexible, best-of-breed, built for growth

GlueUp

Rigid, all-in-one, closed ecosystem
When It's Time to Consider a Change

8 signs your AMS needs to work harder for you

These are the moments associations tell us pushed them to start evaluating alternatives to GlueUp. If more than a few sound familiar, it may be worth a conversation.

You need cleaner, more reliable member data

Automated duplicate detection and data hygiene tools should keep your database trustworthy — without manual cleanup projects.

You want to offer ACH as a lower-fee payment option

Giving members a cheaper payment choice — and deciding how to handle credit card fees — should be your call, not your vendor’s.

You need to connect the tools you actually use

Email platforms, accounting software, event tools, LMS — your AMS should connect smoothly to the ecosystem your team already relies on.

Your trade association needs parent-child relationships

If you have corporate parent companies with individual member employees, your AMS should model that structure natively.

You want a true partnership with your vendor

A dedicated Customer Success Manager who knows your account makes a meaningful difference compared to a generic support queue.

Your contract is coming up for renewal

Contract renewal is the natural moment to re-evaluate whether your current platform is the right fit for where you’re headed.

Your team deserves a modern interface

Modern workflows and an intuitive UX make a daily difference for staff — and reduce the training time for new hires.

You want a roadmap you can trust

A transparent product roadmap and regular releases give you confidence that your platform will keep improving alongside your needs.

If several of these resonate, you’re far from alone.

Many associations plan their transition during their current contract term — the earlier the conversation, the smoother the move.

Two Different Philosophies

Best-of-breed flexibility vs. all-in-one bundling

re:Members and GlueUp take fundamentally different approaches. re:Members pairs a strong AMS core with seamless integrations to the best tools for every job. GlueUp bundles everything into a single platform. Here’s how that shows up in practice.

re:Members AMS

Flexible and best-of-breed

The best tool for every job, connected together — so your platform adapts as your needs change.

  • Integrations with MailChimp, Constant Contact, Peachtree, and other accounting systems
  • Full event management with Zoom and CVent integrations for complex events
  • Built-in data hygiene checks that prevent duplicate records
  • Flexible payment processing — pass fees to members or absorb them, your choice
  • Native support for parent-child relationships for trade associations
  • Dedicated Customer Success Manager assigned to your account
GlueUp

All-in-one and bundled

Everything in one platform — but limited integration with the systems outside it.

  • Limited integration options beyond a single LMS connector
  • Data hygiene challenges reported by customers managing growing databases
  • Payment processing with less flexibility over how fees are handled
  • No native support for parent-child relationships
  • Generic support team rather than a dedicated account contact
  • Multi-year contract commitments common at the entry point
Detailed Feature Comparison

What re:Members brings to the categories that matter

Six capability areas that associations consistently tell us drive their platform decisions — and how re:Members approaches each one.

Platform & Interface

re:Members

Intuitive interface, modern workflows, and continuous UX investment. Staff become productive quickly and members get a professional experience.

GlueUp

Customers describe the interface and workflows as feeling dated compared to modern SaaS platforms.

Integrations

re:Members

Native integrations with MailChimp, Constant Contact, Peachtree, Zoom, CVent, and more — plus an open API for anything else you need to connect.

GlueUp

Integration options are narrow, which can make it harder to connect CPD tracking, finance, and marketing systems you may rely on.

Data Hygiene

re:Members

Built-in duplicate detection, data validation rules, and automated hygiene checks keep your database reliable and your reports trustworthy.

GlueUp

Customers report significant duplicate record issues in their databases — in one case, hundreds of variations of the same company name went undetected.

Payment Processing

re:Members

Pass credit card fees to members or absorb them. Offer separate, lower ACH fees. You decide how the pricing structure works for your members.

GlueUp

Fewer options for how credit card fees are handled, and no ACH alternative currently available for members who’d prefer a lower-fee option.

Customer Success

re:Members

Dedicated Customer Success Manager who knows your account. 99% customer retention. We treat your success as part of our job.

GlueUp

General support team model rather than a dedicated account contact who knows your specific setup and history.

Trade Association Essentials

re:Members

Native support for parent-child relationships — corporate parent accounts with individual employee members, multi-tier structures, and complex organizational hierarchies.

GlueUp

Parent-child relationships aren’t natively supported, which can be a key gap for trade associations that need to model corporate member structures.

Why Data Hygiene Matters

Clean data is the foundation of everything else

Trustworthy reporting, accurate renewal campaigns, and reliable revenue numbers all depend on one thing: a database you can trust. That’s why re:Members includes built-in duplicate detection, data validation rules, and automated hygiene checks as part of the core platform.

 

It’s the kind of foundational capability that only gets noticed when it’s missing — and when it is, the impact is significant.

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duplicate company name variations recently found in one GlueUp customer's database

“The data hygiene in GlueUp is just not where it needs to be.”
— Former GlueUp customer

The Full Picture

What your AMS investment really buys you

The subscription line item is only part of the story. The real value — or the real cost — shows up in staff hours, member experience, and how much your platform actually accelerates your work.

re:Members AMS

Built for long-term value

A platform designed to work with your tools, your workflows, and your members — and grow with you over time.

  • Transparent, predictable pricing with no surprise fees
  • Deep integrations with the tools you already use
  • Built-in data hygiene that keeps your database reliable
  • Flexible payment processing with ACH and credit card options
  • Dedicated Customer Success Manager included
  • A platform your team wants to keep using

“You’ll have a dedicated Customer Success Manager to help you get the most out of the platform — not just a generic support line.”

GlueUp

Where costs can add up

Beyond the subscription, GlueUp customers often find hidden costs show up in day-to-day operations.

  • Staff time spent on manual data cleanup
  • Fewer flexibility options on how member fees are handled
  • Third-party tools and workarounds to fill integration gaps
  • Workflow friction with a dated interface
  • Longer wait times without a dedicated account contact
  • Multi-year contract commitments at the entry point

“We’ve stuck it out for three years because that was our contract — the functionality is really showing its age.”

Need something even more customizable?

For larger associations with advanced development capabilities, re:Members AMS Platform delivers a fully customizable solution built on Salesforce — combining enterprise-grade scalability with our membership expertise.

What Associations Tell Us

In their own words

Perspectives from associations that have evaluated or moved away from GlueUp. Quotes are anonymized to respect privacy.

On the Platform

The software is really outdated. The functionality is really outdated. It’s clunky. The workflows are challenging to use. There’s a whole bunch of issues with it.”

Executive Director

Professional Association
On Data Hygiene

I pulled a report yesterday and put it in Copilot. There was something like 680 variations of duplicate company names — and it hadn’t picked them all up.”

Operations Director

Trade Association
On Integrations

GlueUp doesn’t integrate with anything. There’s one random LMS they integrate with. Pulling course data, CPD data — all those issues are starting to arise.”

Membership Director

Industry Association
On Payment Fees

GlueUp was charging us one percent, but now they’re passing on three and a half percent as well. They told us it’s going to the members — but the members want an option to not pay a fee.”

Finance Manager

Chamber of Commerce
On Support & the Contract

We find the platform rigid. We find the support team not particularly helpful. We’ve stuck it out for three years because that was our contract — and it expires in December.”

Executive Director

Professional Trade Association
On the Bottom Line

The functionality is really outdated and the workflows are challenging. We’ve been counting down the months until our contract renewal so we can take a fresh look at our options.”

Membership Manager

Growing Association
Questions You May Be Thinking About

What associations ask us before making a change

Switching platforms is a significant decision. Here are the questions we hear most often from associations considering a move from GlueUp — and how we think about each one.

"We're locked into a multi-year contract with GlueUp."

Our Response

This is one of the most common questions we hear, and it’s a fair one. The good news: honoring the remainder of your current contract doesn’t mean you have to wait to start planning. We can begin the implementation conversation now, so when your contract ends, your transition to re:Members is already underway — no gap, no scramble. For many associations, starting the planning early turns a stressful end-of-contract decision into a smooth, confident move. Let’s talk about what a timeline could look like for your organization.

"We've already invested so much time setting GlueUp up."

Our Response

That setup investment is real — but it’s a sunk cost either way. The question isn’t whether to protect what you’ve already spent; it’s whether you want to keep spending on a system that isn’t working. The institutional knowledge your team has built up about your members, programs, and business rules all transfers. We handle the data migration, we handle the configuration, and we handle the training. The time you invested wasn’t wasted — it taught you exactly what you need from an AMS. We can apply that clarity to a system that actually delivers.

"All-in-one is simpler for our small team to manage."

Our Response

There’s genuine appeal to one platform, one login, one bill. The question we encourage associations to ask is whether the all-in-one actually feels simple in practice — or whether workarounds for email, data cleanup, and payment handling have quietly become part of your weekly workflow. re:Members takes a best-of-breed approach: a solid AMS core connected seamlessly to the specialized tools your team already trusts. The experience feels unified, with each component doing its job well.

"We can't afford both GlueUp and a new system during transition."

Our Response

This concern is often the deciding factor, which is why we structure implementations around realistic transition timelines. There are usually two paths forward: start implementation partway through your current contract so re:Members is ready when GlueUp ends (no overlap, no double payment), or run a short parallel period if your contract allows an early exit. Either way, we work with you on a timeline that fits your budget. We’ve helped many associations plan this exact transition — the key is starting the conversation early, not waiting until the contract expires.

"How do we know re:Members won't have the same problems?"

Our Response

A fair question, and healthy skepticism is warranted when evaluating any platform. A few things worth looking at. First, our 99% client retention rate speaks to whether customers choose to stay with us long-term. Second, we’re deliberately best-of-breed rather than all-in-one, which means we focus on being excellent at the AMS core and partnering with specialized tools for everything else. Third, every re:Members customer gets a dedicated Customer Success Manager, so there’s accountability built into the relationship. And finally, we’re always happy to connect you with associations similar to yours who can share what working with us is actually like.

Who We Serve

Built for associations ready to scale

Both platforms serve real segments of the association market. The question is which stage of growth you’re in and what you’ll need next.

re:Members

Configurable AMS

2,500 – 100,000+ members. Built for growing associations and trade organizations with complex member structures, deep integration needs, and expectations for a modern platform.

GlueUp

All-in-One AMS

Small to Mid-sized. All-in-one platform designed for small to mid-sized associations. The bundled approach can create friction as organizations grow or need more integration flexibility.

Ready to see what re:Members can do for you?

Whether your contract renews next month or next year, we’re always happy to show you what re:Members looks like for an association your size. No pressure, just a conversation.

No commitment required  ·  See real results in a 30-minute conversation