AI Innovation Labs with Beth Z,
Your Nerdy Best Friend

June 11, June 17, June 25 | 2 p.m. – 3 p.m., ET

Real Strategies.
Real Results.
Real Fast.

If you’re curious how to truly implement AI so you can work faster and your association can work smarter, the AI Innovation Labs are for you.

Join re:Members and tech translator Beth Z, Your Nerdy Best Friend, for this 3-part virtual series that cuts through the AI hype. Learn how to use AI to craft sharper content, turn a single idea into a complete strategy, and innovate member experiences.

Earn 1 CAE for each
session you attend.

Three Sessions for Reimaging
Your Work with AI

Complimentary Registration Gives You Access to all 3 Events
June 11, 2 p.m.

From Emails to Innovation: Maximizing AI's Potential in Associations

AI isn’t just for emails! Discover how to use it to create innovative strategies that transform member experiences. Learn tools and tips to start using AI right away and rethink your approach to building stronger, more personalized member relationships. Let AI do the heavy lifting.

June 17, 2 p.m.

There’s No AI in Writing: Making Association Content More Authentic

Tired of bland, AI-generated content? So are your members. Learn how to spot AI writing and elevate it into authentic, impactful content, and, gasp, human-sounding material. And yes, you can do this while still taking advantage of the speed and ease that AI provides.

June 25, 2 p.m.

Creating Content with just a Click: Turn One Idea into Dozens with AI

Transform a single idea into a full-blown content strategy. From marketing campaigns to thought leadership pieces, you’ll discover how AI tools can streamline your workflow, boost engagement, and keep your brand shining… all before your coffee gets cold.

Why AI
Innovation Labs?

While AI dominates the conversation, putting it into practice for associations remains a challenge. That’s where the AI Innovation Labs come in.

We created this three-part series to help association pros skip the hype and start using AI to save time, spark creativity, and support your members in smarter ways.

You’ll walk away with practical tools, fresh ideas, and a whole lot more confidence about bringing AI into your day-to-day.

No buzzwords. Just Real Strategies. Real Results. Real fast. (And 1 CAE per session!).

Meet Our Host

Your Nerdy Best Friend
Beth Ziesenis: Author. Speaker. Nerd.

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word “nerd.” She’s here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists.

She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you’re puzzling over why she goes by “Beth Z”… it’s because she only finds about three people a year who can pronounce her last name.

Proof She's a Big Deal. Nerdy Raves for Beth Z

  • Beth is the right blend of serious information and seriously fun!”

    Kevan Lyons
    REALTORS® of Central Colorado
  • I love My Nerdy Best Friend, Beth Z! Her tools are GENIUS and super helpful for work and everyday life.”

    Brittany Coyle
    Chicago Cosmetic Surgery & Dermatology
  • I have been following Beth for years, and she never fails to teach me something new!”

    Heather Blanchard
    Industrial Asset Management Council

From Emails to Innovation: Maximizing AI's Potential in Associations

June 11

Welcome to a journey beyond the inbox! “From Emails to Innovation” is your gateway to transforming how your association can use the power of AI to engage with members. With the help of AI guru Beth Z, Your Nerdy Best Friend, we will move from simple AI email writing to using this technology to develop innovative strategies that reimagine member relationships.

This session will equip you with the tools and insights to make AI your strategic partner and brainstorming buddy. It’s the Master’s-level intern at your side 24/7 (without the paycheck). Get ready to reimagine, reconnect, and re:Member(s) the power of innovative member experiences.

There’s No AI in Writing: Making Association Content More Authentic

June 17

If you’ve ever read a member newsletter that starts with “In today’s fast-paced world of…,” you’ve seen the “best” of the bland AI writing. Sure, a tool like ChatGPT can pop out a press release in 14 seconds, but your eyes will make it readable.

Key words and phrases identify content that has been created by artificial intelligence. But with a few small changes, your content can sound more like you and your association.  This session helps you identify some of the hallmarks of first draft, AI writing and transform it to polished, authentic copy. 

Join Beth Z, Your Nerdy Best Friend, to learn:

  • How to identify AI writing
  • When to worry about it
  • How to guide your presenters to submit more authentic programs
  • And how to elevate your association’s content while still taking advantage of the speed and ease that AI provides.  

Creating Content with a Click: Turn One Idea into Dozens with AI

June 25

You don’t need to start from scratch every time you create content. With AI, one well-crafted prompt can turn into a blog post, social media updates, videos, graphics, newsletters, and even a podcast—all in a fraction of the time it used to take. 

Join Your Nerdy Best Friend, Beth Z, for a hands-on session where you’ll see AI in action as it transforms a single idea into a full-blown content strategy. From marketing campaigns to thought leadership pieces, you’ll discover how AI tools can streamline your workflow, boost engagement, and keep your brand visible—without the burnout. 

Takeaways: 

  • See AI create multiple types of content from a single prompt—blog posts, images, videos, and more 
  • Explore tools that optimize and repurpose content for different formats and audiences 
  • Learn techniques to maintain quality, consistency, and your unique voice across platforms 
  • Walk away with a repeatable AI-driven workflow that saves time and effort 

If you want to work smarter, not harder when it comes to content creation, this session is for you!