Growing Chapters That Attract Members: Turning Experience into Results
July 21 @ 2:00 pm – 3:00 pm
What actually drives chapter growth today—and why do some chapters consistently attract new members while others struggle? The answer goes beyond recruitment tactics. Growth is shaped by the quality of the member experience and how visible that experience is to others.
In this session, we’ll explore how association staff can better support chapters in creating environments that members want to join—and stay part of. We’ll connect the dots between internal chapter culture, member engagement, and outward perception, showing how positive experiences inside the chapter naturally translate into stronger growth.
We’ll also introduce a simple set of metrics that can help you and your chapter leaders better understand how they’re doing—from engagement to participation trends—and how to use those insights to have more effective conversations and guide smarter decisions.
Walk away with practical strategies you can apply right away to help your chapters strengthen member experience, increase engagement, and support sustainable growth.
Earn 1 CAE Credit for attending this webinar
