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Because It's All About Your Members

Software for Marketing Associations

Strategic Infrastructure for
Modern Marketing Associations

Whether you lead a national organization, regional chapter, or local marketing group, re:Members AMS delivers the tools to measure engagement, automate complex member journeys, and drive meaningful non-dues revenue.

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Your members expect sophisticated engagement strategies, data-driven decision-making, and the kind of personalized experiences they deliver to their own clients every day. 
re:Members AMS meets those expectations.

  • Marketing executives
  • Membership directors
  • Operations managers
  • Event coordinators
  • Education leaders
  • Certification leaders
  • Communications teams
  • Board members

Purpose-Built Software

Marketing Associations Face
Unique Challenges

Generic membership software simply cannot address the sophisticated needs of marketing professionals. re:Members AMS addresses these challenges by replacing manual processes with automation, delivering data-driven visibility into engagement and revenue, and providing scalable workflows aligned with how modern marketing professionals actually work.

Maintaining Member Engagement

Engagement can’t live and die by your annual conference. Your members need reasons to stay connected between events and renewals. Without continuous value delivery, even your most active members will drift.

Managing Complex Member Journeys

From onboarding to education and certification, from leadership pathways to volunteer programs, the modern member journey has more touchpoints than ever. Manual tracking breaks down fast.

Monetizing Non-Dues Revenue

Sponsorships, advertising programs, and partner relationships represent significant revenue opportunities. But without the right systems, managing these relationships becomes a full-time job with limited visibility.

Demonstrating Value to Stakeholders

When your board asks about engagement metrics, revenue performance, or strategic impact, you need answers backed by real data—not anecdotes or best guesses.

Advanced Engagement

Member Engagement & Lifecycle Marketing

Marketing associations thrive on member participation. re:Members provides a structured framework for tracking engagement and a clear path for growing it.

Member Engagement Scoring

Assign point values to member actions—webinar attendance, conference participation, certifications. Segment members into engagement tiers and identify at-risk members before they lapse.

Engagement Funnels & Journeys

Visual map of the member journey tracking progression from awareness through deep commitment. See where members get stuck and trigger automated interventions.

Personalization & Personas

Create member personas using behavioral data. Personalize website experiences and campaigns based on interests—a Fortune 500 director receives different content than an agency owner.

Revenue Growth

Strategic Management of Sponsors & Advertisers

For many marketing associations, corporate partnerships represent a critical revenue stream. Elevate these relationships from transactional to consultative.

Sponsor & Exhibitor Landing Pages

Host dedicated landing pages focused on what matters to sponsors: audience size, buying influence, engagement opportunities. Position your association as a strategic marketing channel.

Consultative Sales Process

Built-in CRM capabilities support a consultative sales cycle. Track conversations, manage opportunities, and follow up systematically. Transform your team from order-takers into strategic partners.

Tracking & Proving ROI

Using re:Members Insights powered by Microsoft Power BI, visualize engagement and exposure data tied to specific sponsorship packages. Board-ready reports that make renewal conversations easier.

Outdated to Automated

Modern Marketing Workflows

re:Members utilizes the Microsoft Power Platform to bring low-code and no-code automation capabilities directly to your association team.

Automated Member Touchpoints

Automate the entire onboarding experience—welcome emails, content recommendations, program invitations. Ongoing lifecycle communications run without manual intervention.

I-Talk AI Capabilities

AI-driven automation tool that simplifies daily tasks and extends platform functionality. Create solutions without requiring technical expertise, freeing staff for strategic initiatives.

Campaign & Outreach Management

Manage mailing lists, execute outbound initiatives, and deploy surveys through marketing tool integrations—all connected to your central member database.

Data-Driven Culture

Insights That Drive Strategy

Data is not just an operational byproduct for marketing associations. It is a strategic differentiator.

Unified Source of Truth

Cloud-based data warehouse aggregates information from membership records, payment systems, event registrations, and communications into a single source of truth.

Real-Time Analytics

Near real-time reporting with just-in-time insights. See what is happening now rather than reviewing last month’s numbers. Make course corrections before small problems become big ones.

Advanced Analytics & Modeling

Predictive modeling for retention risk and AI-driven insights into engagement trends. Identify emerging industry interests and optimize strategies before competition sees the opportunity.

24%

Member Velocity

47

Renewal Alerts

A+

Engagement Score

Real-Time Navigation

From Paper Map to
Real-Time GPS

Using re:Members AMS is like upgrading from a static paper map to a real-time GPS system.

A paper map tells you where you are. The GPS tells you the speed of your members, warns you when a renewal turn is being missed, and recalculates your marketing route in real time to ensure you reach your strategic destination as efficiently as possible.

Your marketing association deserves technology that matches the sophistication your members bring to their own work.

Chapter Performance

Unify Your Entire Chapter Ecosystem

If your marketing association includes local, regional, or specialty chapters, re:Members Chapter Performance solution unifies your entire ecosystem.

Brand Unity: Plug-and-play templates ensure consistent branding across every regional component.

HQ Visibility: Gain insight into chapter engagement and performance metrics often invisible in traditional systems.

Best Practices: Identify underperforming chapters early and spot best practices worth sharing across the network.

Why Marketing Associations
Choose re:Members

Deliver the sophistication your members expect while achieving measurable outcomes across engagement, revenue, and operations.

Engagement Outcomes

Increased participation across programs. Stronger member relationships. Improved renewal rates through early intervention with at-risk members.

Revenue Outcomes

Expanded non-dues revenue. Stronger sponsor and advertiser partnerships. Clear ROI visibility that keeps corporate partners investing year after year.

Operational Outcomes

Reduced administrative burden. Automated workflows that multiply staff capacity. Scalable systems that grow with your association.

Trusted by These Industry Leaders

Ready to See What re:Members
Can Do for Your Marketing Association?

Explore re:Members for Marketing Associations.
Review the full AMS capabilities and discover
marketing-specific use cases that fit your organization.

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